The Medieval Town Počitelj was first mentioned in 1444. It was built on a cliff on the left bank of Neretva. Počitelj was the mainstay for the defense against Turks. This fortress was built by King Tvrtko in 1383 and it had the strategic role in controlling the road to the coast along the Neretva River banks. Nowadays, this little town, Počitelj, which was built below the fortress, has an oriental look and as such it completely serves the tourism and cultural purposes. It is only 3 km away from Čapljina.
Počitelj is a UNESCO World Heritage Site patron and the Old Town is a protected national monument. It has the oldest art colony in the country. The kula, or tower, that dominates the skyline predates Ottoman arrival in Herzegovina. The entire Old Town is a walk through the regions ancient past.